Student: Chong Zhou
Student Number: S2707135
Tutor: Anne Ferguson
Tutorial Time: Tuesday 15:00-16:00 G30_1.18
Today is the first day I have this course, I need get up early can catch train move from Brisbane to Gold coast. It is so tired! In today’s tutorial, because of the first class, we need introduce ourselves, after that we discussed about media. Classmates said different kinds of idea. Media as channels of communication, as organization is very important in our daily life. We can see it everywhere, such as broadcast, TV, internet and so on .but today I want talk more about digital media. In human society, the information in the form of diverse, we treat these expressions as the medium. Computer records and dissemination of information media has an important feature in common is that the smallest unit is bits—–” 0 “or” 1. ” ( Humphreys, Lee (EDT)/Messaris, Paul (EDT)，2006)Any information in the computer storage and transmission time can be decomposed into a series of “0″ or “1″ permutations and combinations. We call through the computer storage, processing and dissemination of information media for the digital media. The performance of digital media development in the following characteristics: to enhance creativity, create diversity; highlight the experiential, emphasizing communication, to achieve relevance. Continued to bring freshness to the user, and constantly give them surprises, not only creative but also technical. The digital media industry needs to innovate more than other industries, in particular, user involvement innovation. Digital Media is convincing evidence that computing no longer merely defines ‘new media,’ but defines a unification of media, highlighting issues of simulation, interactivity, and connection across media topics from the neuroscience of information processing to the production of culture.” – Dr. Byron Reeves, Professor of Communication and Director of the Centre for the Study of Language and Information, Stanford University
In the digital media communication, the communicators and the audience can be carried out between the real-time communication and exchange. (Tony Feldman)This real-time interactive feedback to become the first to make easy; the same time, source and places the role of the letter can be changed at any time. Digital point to point and point spread of the coexistence of opposite patterns of spread on the one hand can make the mass media coverage of the increasingly large; on the other hand can be getting smaller and smaller, until the spread of personal.
1 ,“Digital Media” Humphreys, Lee (EDT)/Messaris, Paul (EDT），2006，Peter Lang Pub Inc press
2, “Philleigh’s inside digital media” http://insidedigitalmedia.com/future-of-video-advertising/ accessed at 2010
3,” Youth and digital media: a policy research agenda” volume 27, issues 2, supplement 1, Pages 61-68 (August 2010)
http://www.jahonline.org/articl/S1054-139X%2800%2900130-0/abstract
4, “An introduction to digital media” Tony Feldman, published in the Taylor&Francis-library, 2005
5, “The Changing Place of Cultural Production: The Location of Social Networks in a Digital Media Industry” Gina Neff, University of California, San Diego Vol. 597, No. 1, 134-152 (2005)
6, “ Beyond Myth and Metaphor: Narrative in Digital Media” Marie-Laure Ryan，Duke University Press accessed by Google2010
http://poeticstoday.dukejournals.org/cgi/content/abstract/23/4/581
7, “Event-based modeling and processing of digital media” Rahul Singh，Zhao Li，Pilho Kim，Derik Pack and Ramesh Jain ,P:19 – 26, 2004, New York, NY, USA
