Week 3

{ August 13, 2010 @ 9:16 pm } · { Uncategorized }

Student: Chong Zhou
Student Number: S2707135
Tutor: Anne Ferguson
Tutorial Time: Tuesday 15:00-16:00 G30_1.18
In today’s lecture I learned about Peirce’s Terminology, Reprautaurea which means the signifier ,the trace or sound of the world and the image; interpretaut which means the meaning or the concept ,Refereat is the object in the world referred to by the sign .As mentioned the sign ,there are 3 forms of sign ,they are Icon, Index, Symbol. Icon is exlubits a duectelationship between sign and referent, Indes is the point to a relationship between sign and referent. Symbol has no necessary relationship between sign and referent.
In the tutorial，we discussed some advertisement ，try to find some things such as our thoughts ,felling s from the advertisement .although some advertisement I cannot understand what it says ,but I enjoyed my eyes. By the end of the tutorial, the tutor give us some advertisement pick from magazine s, let us discuss in group to talk about the advertisement. And than we should share our idea to classmates.
At the end, I will share some advertisement which I think is graat.
1 Funny Advertising – BMW

2 Beautiful CCTV-Music Channel Ad(China)
The screen is so beautiful.

3 IBM ad
The advertisement compared IBM and iPod.